Prospects are more likely to close a transaction with you if you are speaking their language
The top six (6) languages in the Internet user community are English, Chinese (14% of the market by themselves), Spanish, Japanese, German and French. By having a multi-lingual website that features content in these languages you will increase your market from 35% of the world's Internet users to around 80%! Showing your prospects and clients that you care about them can make a large difference.